How Much Should You Spend on Google Ads?
There is no single Google Ads budget that works for every business. Your ideal budget depends on your industry, location, competition, services, and lead value.
Here are practical monthly budget examples:
🦷 **Dental Clinics**
💰 Budget: ₹50,000–₹1,50,000/month
🎯 Focus: Implants, braces, dental cleaning & consultations
📈 Indicative leads: **40–150+ leads/month**
🏠 **Real Estate**
💰 Budget: ₹75,000–₹2,00,000/month
🎯 Focus: Flats, villas, new projects & property enquiries
📈 Indicative leads: **25–100+ leads/month**
🎓 **Education & Coaching**
💰 Budget: ₹40,000–₹1,00,000/month
🎯 Focus: Courses, admissions, coaching & online learning
📈 Indicative leads: **50–200+ leads/month**
🏥 **Healthcare & Hospitals**
💰 Budget: ₹60,000–₹1,75,000/month
🎯 Focus: Doctors, consultations, treatments & health checkups
📈 Indicative leads: **40–150+ leads/month**
🛒 **E-Commerce & Retail**
💰 Budget: ₹1,00,000–₹3,00,000+/month
🎯 Focus: Product sales, offers, best sellers & seasonal promotions
📈 Indicative conversions: **100–500+ orders/month**
📊 **Important:** Lead and conversion numbers are indicative, not guaranteed. Actual performance depends on CPC, search demand, competition, targeting, website quality, offer, conversion tracking and campaign optimisation.
The goal isn't simply to spend more. **The goal is to generate better-quality leads at a sustainable cost.**
